Feminine elegance and timeless that seduces with a delicate touch of glam. Soft Couture: the philosophy is finding a constant balance between the allure of the small tailoring fashion atelier and the refined modernity of lines and shapes.

A new Brand in the segment of the fashion for women. Soft Couture: the philosophy is finding a constant balance between the allure of the small tailoring fashion atelier and the refined modernity of lines and shapes. The air you breathe in the world of Laura is dreamy and poetic, but at the same time full of experience acquired over the years. The story of Barbara Callahan, in fact, starts in the universe of the GIC Group (Modyva, Privilege, Delia Ferrari), founded in the 1960s by grandfather Orpheus Ceccarelli and later chaired by his daughter Maria Luisa, with Laura in the role of head of the style. As in the days of "Grandpa" even now the prerogative is to believe in the work of the people, respect for employee and overwhelming enthusiasm that contributes strongly to see and create beauty, to find new ideas, to seek details, ideas, innovative details and glam, able to make pleasant and harmonious each piece in the collection. This strong sense of great craftsmanship and this meticulous attention to detail, raw materials, processing and the pursuit of "beauty" translates into one of the core values of the Brand since the start of the project: The Made in Italy. Made in Italy for the taste, style, elegance, sophistication, creativity, what always distinguishes us and makes us appreciate worldwide. Important source of inspiration for the designer is always the legendary and prestigious world of haute couture, a passion that impels Laura in the direction of elegance "Glam", making it unique and refined its entirety.